Veille Textile

Levi Strauss & Co. + EvrNu create First Pair of Jeans from Post-Consumer Cotton Waste A new pair of Levi’s® from old T-shirts? Welcome to the future of truly sustainable fashion. Levi Strauss & Co. has partnered with textile technology startup Evrnu™, SPC to create the world’s first jean – in the form of pair of Levi’s® 511® jeans – entirely from five discarded cotton T-shirts. The cutting-edge method not only converts consumer waste into renewable fiber, it also uses 98 percent less water than…